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Kantar divulga novos dados sobre a eficácia da publicidade em podcasts

Kantar divulga novos dados sobre a eficácia da publicidade em podcasts

por zydigital | 09/12/2024 | Podcasting, Publicidade

De acordo com um novo estudo da Kantar, quatro em cada dez profissionais de marketing globalmente (41%) planejam aumentar os gastos com publicidade em podcasts em 2025. Esse número representa um aumento de dez pontos percentuais em relação aos 31% em 2024. Apenas a TV...

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