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O efeito multiplicador do rádio para o marketing de performance

O efeito multiplicador do rádio para o marketing de performance

por zydigital | 03/06/2024 | Mercado, Publicidade, Rádio OTA

Um estudo da Radiocentre, entidade que reúne as rádios comerciais do Reino Unido, avaliou a performance de campanhas no rádio através da análise de atribuição. Técnicas de atribuição de anúncios em rádio, geralmente, avaliam o incremento do tráfego no site do...

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